What do we offer (USP)

Sales related product training:
Frequently product trainings are treated more as product presentations than actual training sessions. This is where Assimilyze has created a unique niche:

• transfer of the product knowledge
• focus on the feature-function-benefit method
• teaching product with customer advantages in mind
• sales focus during product training

Sales training and conquest training:
Sales training with a focus on selling premium cars.

• What is selling?
• What is premium?
• What is premium selling?
• Conquest/prospection training: actively seeking new customers

Brand Behavior:
Premium car manufacturers are beginning to understand the importance brand behavior plays in creating the ultimate customer experience. The competitive landscape for premium automobiles is evolving and brand behavior is becoming as important as product differentiation in the market place.

• Assimilyze has worldwide experience in developing and delivering brand behavior training programs
• Brand behavior programs for sales, after-sales and all customer facing staff (eg. staff at Motor shows and events)

Customer events:
Support during customer events at 3 different levels:

• Launch events: product presentations for customers
• Customer experience events: test drives, demonstration drives
• Sales events: support for the sales team during special events to enhance the customer experience leading to increased performance results

Coaching:
Dealership specific coaching focusing on the individual strengths and weaknesses of the sales and customer facing staff.